Smørfugl Smørfugl, smoerfugl.dk

Privacy Policy

Last updated: August 08, 2025

This Privacy Policy explains how Smørfugl ApS (“we”, “us”, “our”, or “the Company”) collects, uses, and protects your personal information when you visit our website at smoerfugl.dk.

Data Controller

Smørfugl ApS
Åbakken 5
4700 Næstved
Denmark

Contact: chris@smoerfugl.dk

Information We Collect

Automatically Collected Information

When you visit our website, we automatically collect certain information through cookies and similar technologies:

Website Analytics (Microsoft Clarity):

  • Page views and navigation patterns
  • Mouse movements and clicks
  • Scroll depth and time spent on pages
  • Device and browser information
  • Session recordings (with your consent)
  • IP address (anonymized)

Technical Information:

  • Browser type and version
  • Operating system
  • Device type
  • Screen resolution
  • Language preferences

Information You Provide

We may collect information you voluntarily provide, such as:

  • Contact information if you reach out to us
  • Comments or feedback you submit
  • Information provided through contact forms

How We Use Your Information

We use the collected information for the following purposes:

Website Analytics and Improvement

  • Analyze website usage patterns
  • Improve website functionality and user experience
  • Identify and fix technical issues
  • Optimize website performance

Communication

  • Respond to your inquiries and requests
  • Provide customer support
  • Send important updates about our services
  • Comply with applicable laws and regulations
  • Protect our rights and prevent fraud
  • Respond to legal requests

We process your personal data based on the following legal grounds:

  1. Legitimate Interest - For website analytics and improvement
  2. Consent - For non-essential cookies and analytics
  3. Contract Performance - To provide requested services
  4. Legal Obligation - To comply with applicable laws

Data Sharing and Third Parties

Microsoft Clarity

We use Microsoft Clarity for website analytics. Microsoft processes this data according to their Privacy Statement.

Data shared with Microsoft:

  • Website usage data
  • Device and browser information
  • Session recordings (with consent)

Data processing location: Data may be transferred outside the EU/EEA to Microsoft’s servers.

Other Third Parties

We do not sell, trade, or otherwise transfer your personal information to third parties except:

  • As required by law
  • To protect our rights and safety
  • With your explicit consent

Data Retention

Website Analytics Data:

  • Microsoft Clarity data: Up to 12 months
  • Server logs: 30 days

Contact Information:

  • Retained for the duration of our business relationship
  • Deleted upon request or when no longer needed

Cookie Preferences:

  • Stored for 1 year or until you change preferences

Your Rights Under GDPR

As a data subject, you have the following rights:

Right to Access

You can request information about what personal data we hold about you and how we process it.

Right to Rectification

You can request correction of inaccurate or incomplete personal data.

Right to Erasure (“Right to be Forgotten”)

You can request deletion of your personal data in certain circumstances.

Right to Restrict Processing

You can request limitation of data processing in certain situations.

Right to Data Portability

You can request your personal data in a structured, machine-readable format.

Right to Object

You can object to data processing based on legitimate interests.

You can withdraw consent for data processing at any time.

Right to Lodge a Complaint

You can file a complaint with the Danish Data Protection Agency (Datatilsynet).

How to Exercise Your Rights

To exercise any of your rights, please contact us at chris@smoerfugl.dk.

We will respond to your request within 30 days. If we need more time, we will notify you and explain why.

Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • Encryption of data in transit and at rest
  • Regular security assessments
  • Access controls and authentication
  • Secure hosting and infrastructure

International Data Transfers

Your data may be transferred to and processed in countries outside the EU/EEA, particularly to Microsoft’s servers in the United States. We ensure appropriate safeguards are in place through:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions
  • Other appropriate safeguards

Children’s Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy on this page
  • Updating the “Last updated” date
  • Sending an email notification (if you have provided contact information)

Cookies and Tracking Technologies

For detailed information about our use of cookies and tracking technologies, please see our Cookie Policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: chris@smoerfugl.dk
Address: Åbakken 5, 4700 Næstved, Denmark

Supervisory Authority

You have the right to lodge a complaint with the Danish Data Protection Agency:

Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark

Website: www.datatilsynet.dk
Email: dt@datatilsynet.dk

This Privacy Policy is compliant with the General Data Protection Regulation (GDPR) and Danish data protection laws.